The Heart of Marketing: Love Your Customers and They Will Love You Back

By Judith Sherven, Jim Sniechowski
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.

This book:

Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;

Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;

Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.

Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.



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STAFF PICKS: The Heart of Marketing: Book Review

Posted July 1, 2009, 3:46 PM with category of Marketing & Sales
I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. . Read more




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ISBN: 9781600375590

About the Paperback

Publisher Morgan James Publishing
Publish date 05/01/2009
Pages 182
Availability Available
ISBN-13 9781600375590
ISBN-10 1600375596
Language English

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