Heart of Marketing: Love Your Customers and They Will Love You Back — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Heart of Marketing: Love Your Customers and They Will Love You Back

    By Judith Sherven, Jim Sniechowski
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.

This book:

Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;

Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;

Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.

Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.


STAFF PICKS: The Heart of Marketing: Book Review

Posted July 1, 2009, 3:46 PM with category of General Business
I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. . Read more


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ISBN: 9781600375590

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Publisher Morgan James Publishing
Publish date 05/01/2009
Pages 182
Availability Available
ISBN-10 1600375596
Language English

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