The Heart of Marketing: Love Your Customers and They Will Love You Back
Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;
Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;
Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.
Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
STAFF PICKS: The Heart of Marketing: Book Review
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|Publisher||Morgan James Publishing|
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