Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy

By Steve W Martin
The biggest challenge facing salespeople is securing meetings with C-level executives (CEO, CFO, CIO, and CMO) and convincing them to buy in the life-or-death meetings. This book helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers.


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A fascinating instruction manual for securing meetings with C-level executives and persuading them to buy! -- Steve Clarence "Vice President of Sales, Convergys"




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9780979796128
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About the Hardcover

Publisher TILIS Publishers
Publish date 09/09/2014
Pages 293
ISBN-13 9780979796128
Language English

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