Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy
The biggest challenge facing salespeople is securing meetings with C-level executives (CEO, CFO, CIO, and CMO) and convincing them to buy in the life-or-death meetings. This book helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers.
A fascinating instruction manual for securing meetings with C-level executives and persuading them to buy! -- Steve Clarence "Vice President of Sales, Convergys"
1 $24.95 9780979796128 No volume discount available.
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