Hello, My Name Is Awesome: How to Create Brand Names That Stick
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.
"Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.
"Insightful, irreverent, and eminently practical, Watkins's Hello, My Name Is Awesome should be required reading for anyone naming a brand." --S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business
"This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn't put down." --Jeff Bullas, blogger, strategist, and speaker, Forbes Top 50 Social Media Power Influencer 2013, and Huffington Post Top 100 Business Twitter Account
"I was skeptical about a how-to book on naming products and brands. Alexandra Watkins convinced me otherwise. Her book is a fun read with lots of practical advice." --Patricia Roller, angel investor and former Co-CEO, Frog Design
"Your company or product probably needs all the help it can get. Watkins helped me name my firm, and I'm constantly told what a great name it is. Don't pick a name until you've read Watkins's book--you'll want to have a name that you love forever!" --Charlene Li, founder of Altimeter Group, author of Open Leadership, and coauthor of Groundswell
"The type of hands-on practical wisdom rarely found (but desperately needed) in the academic community." --Michael Webber, Dean of the School of Management, University of San Francisco
"This is the perfect book for kick-starting entrepreneurs, brand managers, and practicing creatives." --Pat Hanlon, founder and CEO, Thinktopia, and author of Primal Branding
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