Hidden Agenda: A Proven Way to Win Business and Create a Following

By Kevin Allen
*Each of us pitches ideas every day. Yet we consistently under-estimate how critical it is to recognise the role of the decision maker. By unearthing the true motivation or desire of the decision maker, the author shows how to craft a story or message around it, creating a predictable and repeatable end result.


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ISBN: 9781937134044

About the Hardcover

Publisher Routledge
Publish date 04/17/2012
Pages 222
ISBN-13 9781937134044
ISBN-10 1937134040
Language English

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