Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

By Jan Chipchase
* Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why.


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ISBN: 9780062125699

About the Hardcover

Publisher HarperBusiness
Publish date 04/16/2013
Pages 239
Availability Available
ISBN-13 9780062125699
ISBN-10 0062125699
Language English

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