Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

By Jan Chipchase
* Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why.


NEWS & OPINION: The 2013 800-CEO-READ Business Book Awards Shortlist: Innovation & Creativity

Posted December 13, 2013, 5:56 PM with category of Innovation & Creativity
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Entrepreneurship & Small Business, Marketing & Sales, Personal Development, Innovation & Creativity, Finance & Economics. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. Read more

NEWS & OPINION: Hidden in Plain Sight

Posted May 23, 2013, 6:16 PM with category of Innovation & Creativity
It must be a lot of pressure to live up to the billing of "James Bond of design research" and the "Indiana Jones of technology for the developing world. " I mean, what do you wear? A tux with a dusty brimmed hat? Read more


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ISBN: 9780062125699

About the Hardcover

Publisher HarperBusiness
Publish date 04/16/2013
Pages 239
ISBN-13 9780062125699
ISBN-10 0062125699
Language English

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