High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now

By Christine Arena

In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that

some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward.

Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.

Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.



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The latest ChangeThis manifestos are up. You'll find: One on ideas that stick by the Heath brothers who brought you Made to Stick. Another on corporate strategy by Christina Arena who you may know from The High-Purpose Company Learn to make it real and know your customers with Julien Smith and when you're done, you can stop by and say hello to him over here. Read more




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About the Hardcover

Publisher Not available
Publish date 12/26/2006
Pages 294
ISBN-13 9780060852078
ISBN-10 0060852070
Language English

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