The Highest Goal reveals the secret discovered by thousands of people who took the author's Stanford School of Business creativity course: that having a meaningful goal is a source of power, inspiration, and guidance that helps one persist even through the worst of times, and ultimately leads to success. The book combines practical business advice with spiritual motivation and creative insights. In addition, it discusses proven steps that people can use on a daily basis to take a personal stand and turn the chaos of difficult times into a complete and fulfilling life.
Michael L. Ray, a social psychologist, is a specialist in business, marketing, communication, and advertising. He has served as director of several large companies, and has been on the editorial boards of various consumer and marketing journals. He is the author of nine books, including The New Paradigm in Business (over 30,000 copies sold), and was named "the most creative man in Silicon Valley" by Fast Company. He lives in Santa Cruz, CA.