Hit Makers: The Science of Popularity in an Age of Distraction
In the Internet age, popularity often seems attainable by anyone, even on a global scale. In Hit Makers, Derek Thompson offers an alternative explanation: Hits are rarely flukes. Instead, hits are meticulously, almost scientifically crafted to be both familiar and new. From popular songs to blockbuster movies, the author explores how “the science of popularity” shapes our culture and our lives.
EDITOR'S CHOICE: Hit Makers: The Science of Popularity in an Age of Distraction
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