Hit Makers: The Science of Popularity in an Age of Distraction

By Derek Thompson

In the Internet age, popularity often seems attainable by anyone, even on a global scale. In Hit Makers, Derek Thompson offers an alternative explanation: Hits are rarely flukes. Instead, hits are meticulously, almost scientifically crafted to be both familiar and new. From popular songs to blockbuster movies, the author explores how “the science of popularity” shapes our culture and our lives.


EDITOR'S CHOICE: Hit Makers: The Science of Popularity in an Age of Distraction

Posted February 24, 2017, 9:00 AM with category of Innovation & Creativity
Derek Thompson’s new book is about many things, including the mysteries of beauty and goose bumps, but it is, at its core, about the commerce of culture and the how technology has altered the path to popularity over time. Read more


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Price: $16.24/ea
LIST PRICE: $28.00

Bulk Hardcover Non-returnable Discounts
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ISBN: 9781101980323

About the Hardcover

Publisher Penguin Press
Publish date 02/07/2017
Pages 352
ISBN-13 9781101980323
ISBN-10 110198032X
Language English

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