Hooked: How to Build Habit-Forming Products
By Nir Eyal
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
NEWS & OPINION: And the Winners Are...
NEWS & OPINION: The 800-CEO-READ Business Book Awards Longlist
Hardcover Non-returnable Discounts
|1 - 24||$20.76||20%|
|25 - 99||$16.09||38%|
|100 - 249||$15.57||40%|
|250 - 499||$15.05||42%|
|500 - 999||$14.79||43%|
About the Hardcover
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.
1 $31.55 9781494277536 No volume discount available.
About the Paperback
|Availability||Temporarily out of stock because publisher cannot supply|
1 $38.00 9780615978628 No volume discount available.
About the Hardcover
|Publisher||Sunshine Business Dev|
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to firstname.lastname@example.org.