Hour Between Dog and Wolf: Risk Taking, Gut Feelings and the Biology of Boom and Bust
By John Coates
The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk in men, especially younger men significantly, the fear of risk is not reduced in women. Similarly, intense failure leads to a rise in levels of cortisol, the antitestosterone hormone that lowers the appetite for risk across an entire spectrum of decisions.
Coates had set out to prove what was already a strong intuition from his previous life: Before he became a world-class neuroscientist, Coates ran a derivatives desk in New York. As a successful trader on Wall Street, "the hour between dog and wolf" was the moment traders transformed-they would become revved up, exuberant risk takers, when flying high, or tentative, risk-averse creatures, when cowering from their losses. Coates understood instinctively that these dispositions were driven by body chemistry and then he proved it.
"The Hour Between Dog and Wolf" expands on Coates's own research to offer lessons from the entire exploding new field the biology of risk. He brings his research to life by telling a story of fictional traders who get caught up in a bubble and then a crash. As these traders place their bets and live with the results, Coates looks inside bodies to describe the physiology driving them into irrational exuberance and then pessimism. Risk concentrates the mind and the body like nothing else, altering our physiology in ways that have profound and lasting effects. What's more, biology shifts investors' risk preferences across the business cycle and can precipitate great change in the marketplace.
Though Coates's research concentrates on traders, his conclusions shed light on all types of high-pressure decision making-from the sports field to the battlefield. "The Hour Between Dog and Wolf "leaves us with a powerful recognition: To handle risk in a "highly evolved" way isn't a matter of mind over body; it's a matter of mind and body working together. We all have it in us to be transformed from dog into wolf; the only question is whether we can understand the causes and the consequences."
NEWS & OPINION: 2012 800-CEO-READ Business Book Awards Shortlist: Finance & Economics
NEWS & OPINION: The Shortlist for the 2012 FT/Goldman Sachs Business Book Award
NEWS & OPINION: The Longlist for the 2012 FT/Goldman Sachs Business Book Award
JACK COVERT SELECTS: Jack Covert Selects - The Hour Between Dog and Wolf
Hardcover Non-returnable Discounts
|1 - 24||$22.36||20%|
|25 - 99||$17.33||38%|
|100 - 249||$16.77||40%|
|250 - 499||$16.21||42%|
|500 - 999||$15.93||43%|
About the Hardcover
|Availability||Out of print|
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.
If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks
Other questions about eBooks can be directed to firstname.lastname@example.org.