How Customers Think: Essential Insights Into the Mind of the Market — Business Books in Bulk - 800-CEO-READ

How Customers Think: Essential Insights Into the Mind of the Market

    By Gerald Zaltman
Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind/Brain/Behavior Initiative. He is also Cofounder of the research and consulting firm, Olson Zaltman Associates (


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Price: $35.00/ea

ISBN 9781578518265
Language English
Pages 352
Publish Date 02/01/2003
Publisher Harvard Business School Press