How Customers Think: Essential Insights Into the Mind of the Market
Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind/Brain/Behavior Initiative. He is also Cofounder of the research and consulting firm, Olson Zaltman Associates (www.olsonzaltman.com).
NEWS: Strategy+Business' Best Business Books of 2005
Posted December 30, 2005, 2:23 PM with category of Leadership & ManagementStrategy+Business publishes a great business book list every year. You can look back at the 2003 and 2004 lists to see what I am talking about. I am going to give you rundown on categories and the books in each. Read more
NEWS: Marketing Books to Make You Smarter
Posted August 13, 2004, 9:58 PM with category of MarketingDavid Wolfe wrote an outstanding series of posts last week. He started with his post Why Marketing Underperforms and says: Marketers don’t have a common foundation. . Read more
NEWS: Further Love Reading
Posted June 25, 2004, 8:25 PM with category of General BusinessHere is the list of books at the end of Lovemarks that Kevin Roberts recommends as "Further Reading": Diane Ackerman, A Natural History of the Senses, New York: Vintage Books, 1991. Diane Ackerman, A Natural History of Love, New York: Vintage Books, 1995. John Armstrong, Conditions of Love: The Philosophy of Intimacy, London: Penguin, 2002. Read more