How Customers Think: Essential Insights Into the Mind of the Market

By Gerald Zaltman


NEWS & OPINION: Strategy+Business' Best Business Books of 2005

Posted December 30, 2005, 2:23 PM with category of Marketing & Sales
Strategy+Business publishes a great business book list every year. You can look back at the 2003 and 2004 lists to see what I am talking about. I am going to give you rundown on categories and the books in each. Read more

NEWS & OPINION: Marketing Books to Make You Smarter

Posted August 13, 2004, 9:58 PM with category of Marketing & Sales
David Wolfe wrote an outstanding series of posts last week. He started with his post Why Marketing Underperforms and says: Marketers don’t have a common foundation. . Read more

NEWS & OPINION: Further Love Reading

Posted June 25, 2004, 8:25 PM with category of Management & Workplace Culture
Here is the list of books at the end of Lovemarks that Kevin Roberts recommends as "Further Reading": Diane Ackerman, A Natural History of the Senses, New York: Vintage Books, 1991. Diane Ackerman, A Natural History of Love, New York: Vintage Books, 1995. John Armstrong, Conditions of Love: The Philosophy of Intimacy, London: Penguin, 2002. Read more


  Choose a format

Price: $28.00/ea
LIST PRICE: $35.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $28.00 20%
25 + $24.50 30%
ISBN: 9781578518265

About the Hardcover

Publisher Harvard Business School Press
Publish date 02/01/2003
Pages 352
ISBN-13 9781578518265
ISBN-10 1578518261
Language English