How Stella Saved the Farm: A Tale about Making Innovation Happen

By Vijay Govindarajan, Chris Trimble

How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation Create Far From Home, Win Everywhere, the story resonates in organizations of all types--public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.

The main characters in the story--Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea--are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.


JACK COVERT SELECTS: Jack Covert Selects - How Stella Saved the Farm

Posted March 15, 2013, 5:26 PM with category of Management & Workplace Culture
How Stella Saved the Farm: A Wild and Wooly Yarn About Making Innovation Happen by Vijay Govindarajan and Chris Trimble, St. Martins Press, 160 pages, $19. 98, Hardcover, March 2013, ISBN 9781250002129 I was surprised to see that two of the most respected and knowledgeable business book authors writing today, Vijay Govindarajan and Chris Trimble, wrote a parable. Read more



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ISBN: 9781250002129

About the Hardcover

Publisher St. Martin's Press
Publish date 03/12/2013
Pages 160
ISBN-13 9781250002129
ISBN-10 1250002125
Language English

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