How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register — Bulk Books — Business Books in Bulk — 800-CEO-READ

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

    By Jeffrey J Fox
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:
Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketingThere are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.


NEWS & OPINION: Book Review: How To Make Money in Small Business

Posted May 18, 2004, 3:20 PM with category of General Business
How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know by Jeffrey J. Fox is a delight. This wise collection of linked aphorisms gracefully presents solid ideas without ever sounding parochial. Read more


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Publisher Hachette Books
Publish date 05/20/2003
Pages 0
Availability Available
ISBN-10 1401397972
Language English

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