How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

By John P David, John David
With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you ve done something foolish yourself, are unfairly linked to another s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
How to Protect (Or Destroy) Your Reputation Online will show you how to:
  • Remove negative content from search results.
  • React and respond to an online attack.
  • Understand and manage online reviews.
  • Use marketing strategies to both improve your online reputation and bolster your bottom line.
    How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie s List. John also shows you how to deal with revenge porn, hate blogs, Google s right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management."


  •     REVIEW QUOTES
    Perception is in the eye of the beholder. In a connected society, your reputation precedes you. What you do, say, share and even consume online defines you. John David makes it very clear that without management and intent, your reputation is left for others to interpret. Brian Solis, digital analyst, anthropologist, and author of X: The Experience When Business Meets Design"



        SHARE THIS
    Embedicon
     
    9781632650641
    eBook

      Choose a format

    Price: $13.59/ea
    LIST PRICE: $16.99

    Bulk Paperback Non-returnable Discounts
    Quantity Price Discount
    1 - 24 $13.59 20%
    25 - 99 $11.89 30%
    100 - 499 $11.04 35%
    500 - 999 $10.70 37%
    ISBN: 9781632650641

    About the Paperback

    Publisher Career Press
    Publish date 10/24/2016
    Pages 224
    ISBN-13 9781632650641
    ISBN-10 1632650649
    Language English

    Need 1000 or more?

    Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


    Interested in eBooks?

    If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
    Request a quote for eBooks

    Other questions about eBooks can be directed to support@800ceoread.com.