How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation

By Frances Cole Jones
"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table."
-Keith Ferrazzi, author of "Never Eat Alone"
In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, "How to Wow," she shares her strategies for making your mark in business and in life.
Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors-even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?
Inside, you'll learn how to
- leave a lasting impression with a simple introduction
- effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
- read nonverbal responses accurately-and shift negative ones immediately
- motivate your team under deadline
- interview fearlessly and flawlessly
- write the perfect pitch, resume, cover letter, or e-mail
- deliver speeches that bring people to their feet
- transform a PowerPoint presentation into a powerful success
With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones's guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, "How to Wow" will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.

"From the Hardcover edition."


NEWS & OPINION: I’ll See That and Raise You

Posted January 19, 2010, 8:00 PM with category of Management & Workplace Culture
We received the following post from Frances Cole Jones, author of How to Wow and The Wow Factor. She also wrote a ChangeThis manifesto, The Wow Factor is You, that went live just one week ago. Without further ado, ladies and gentleman, Frances Cole Jones. Read more

NEWS & OPINION: The 800-CEO-READ Business Book Awards of 2009

Posted December 15, 2009, 3:00 PM with category of Management & Workplace Culture
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more


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ISBN: 9780345501790

About the Paperback

Publisher Ballantine Books
Publish date 03/03/2009
Pages 208
ISBN-13 9780345501790
ISBN-10 0345501799
Language English

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