Iconic Advantage: Don't Chase the New, Innovate the Old

By Soon Yu
Don't just chase the new - Innovate the old.

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong.

Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.

Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.

Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup.



    RELATED ARTICLES

NEW RELEASES: Business Books to Watch in February 2018

Posted February 6, 2018, 2:00 PM with category of Publishing Industry
Here is a list of twenty books we hope to be able to spend time with over the next month. Read more





    CONTRIBUTIONS


    SHARE THIS
Embedicon
 
9781682615409
eBook

  Choose a format

Price: $20.00/ea
LIST PRICE: $25.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $20.00 20%
25 - 99 $17.50 30%
100 - 499 $16.25 35%
500 - 999 $15.75 37%
ISBN: 9781682615409

About the Hardcover

Publisher Savio Republic
Publish date 02/06/2018
Pages 208
ISBN-13 9781682615409
ISBN-10 1682615405
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.