Iconoclast: A Neuroscientist Reveals How to Think Differently — Business Books in Bulk - 800-CEO-READ

Iconoclast: A Neuroscientist Reveals How to Think Differently

    By Gregory Berns
Gregory Berns, M.D., Ph.D., is the Distinguished Professor of Neuroeconomics at Emory University. His research has been featured in the New York Times, the Wall Street Journal, Forbes, the Los Angeles Times, Nature, Money, New Scientist, Psychology Today, and on CNN, NPR, ABC, and the BBC. He lives in Atlanta, Georgia, with his wife, two children, and three dogs.


NEWS: Summer 2010: International Best Sellers

Posted October 8, 2010, 2:39 PM with category of General Business
I know, I know - I promised there would not be a long gap for best selling books around the country - but it has been a pretty busy summer!  So, I will not prolong the wait. . Read more

NEWS: International Best Selling Books: June 2010

Posted July 15, 2010, 1:48 PM with category of General Business
Summer may be the time for hitting the beach, visiting those in-laws or just plain relaxing in the shade, but that doesn't keep our customers from opening up a good book while doing so!  Here's what people everywhere were reading this past June from 8CR's International Best Selling Book Listing! FRANCE: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns BELGUIM: Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky The NETHERLANDS: Strengths Finder 2. Read more

NEWS: The 2008 800-CEO-READ Business Book Awards - Innovation & Creativity

Posted December 11, 2008, 3:00 PM with category of General Business
The books on our 2008 shortlist for the Innovation & Creativity Category are: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns (Harvard Business Press, October 2008) What is an iconoclast? "A person who does something that others say can't be done. " Gregory Berns researched iconclasts and found that their brains function differently from the average person in three respects: perception, fear response and social intelligence. Read more

JACK COVERT SELECTS: Fast Company's Best of 2008

Posted December 1, 2008, 3:32 PM with category of General Business
Fast Company chose its business books of the year last week. David Lidsky wrote the copy, stating: The titles that follow run the gamut of what Fast Company covers: Innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment. The theme running through them is that new ideas are the lifeblood of business, and the process of finding and sharing new ideas is essential to success. Read more


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ISBN 9781422133309
Language English
Pages 250
Publish Date 03/01/2010
Publisher Harvard Business School Press

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