Iconoclast: A Neuroscientist Reveals How to Think Differently — Business Books in Bulk - 800-CEO-READ

Iconoclast: A Neuroscientist Reveals How to Think Differently

    By Gregory Berns
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.


    RELATED ARTICLES

NEWS & OPINION: Summer 2010: International Best Sellers

Posted October 8, 2010, 2:39 PM with category of General Business
I know, I know - I promised there would not be a long gap for best selling books around the country - but it has been a pretty busy summer!  So, I will not prolong the wait. . Read more

NEWS & OPINION: International Best Selling Books: June 2010

Posted July 15, 2010, 1:48 PM with category of General Business
Summer may be the time for hitting the beach, visiting those in-laws or just plain relaxing in the shade, but that doesn't keep our customers from opening up a good book while doing so!  Here's what people everywhere were reading this past June from 8CR's International Best Selling Book Listing! FRANCE: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns BELGUIM: Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky The NETHERLANDS: Strengths Finder 2. Read more

NEWS & OPINION: The 2008 800-CEO-READ Business Book Awards - Innovation & Creativity

Posted December 11, 2008, 3:00 PM with category of General Business
The books on our 2008 shortlist for the Innovation & Creativity Category are: Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns (Harvard Business Press, October 2008) What is an iconoclast? "A person who does something that others say can't be done. " Gregory Berns researched iconclasts and found that their brains function differently from the average person in three respects: perception, fear response and social intelligence. Read more

JACK COVERT SELECTS: Fast Company's Best of 2008

Posted December 1, 2008, 3:32 PM with category of General Business
Fast Company chose its business books of the year last week. David Lidsky wrote the copy, stating: The titles that follow run the gamut of what Fast Company covers: Innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment. The theme running through them is that new ideas are the lifeblood of business, and the process of finding and sharing new ideas is essential to success. Read more




    SHARE THIS
Embedicon
 
9781422133309
eBook

  Choose a format
  •   For use in United States   United-states-16

Price: $16.00/ea
LIST PRICE: $20.00

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $16.00 20%
25 - 99 $14.00 30%
100 - 499 $13.00 35%
500 - 999 $12.60 37%
ISBN: 9781422133309

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Publisher Harvard Business School Press
Publish date 09/20/2015
Pages 250
Availability Available
Language English

Interested in eBooks?Please read our brief introduction before purchasing.