The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas

By Alan G Robinson, Dean M Schroeder
Too many organizations are overlooking, or even suppressing, their single most powerful source of growth and innovation. And it s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact. In this follow-up to their bestseller Ideas Are Free, Alan G. Robinson and Dean M. Schroeder show how to align every part of an organization around generating and implementing employee ideas and offer dozens of examples of what a tremendous competitive advantage this can offer. Their advice will enable leaders to build organizations capable of implementing 20, 50, or even 100 ideas per employee per year. Citing organizations from around the world, they explain what s needed to put together a management team that can lead the type of organization that embraces grassroots ideas and describe the strategies, policies, and practices that enable them. They detail exactly how high-performing idea processes work and how to design one for your organization. There s constant pressure today to do more with less. But cutting wages and benefits and pushing people to work harder with fewer resources can go only so far. Ironically, the best solution resides with the very people who have been bearing the brunt of these measures. With Robinson and Schroeder s advice, you can unleash a constant stream of great ideas that will strengthen every facet of your organization."


To succeed in business today, it is absolutely essential that you tap into the ideas, creativity, and innovation of every member of your team. Working with companies around the world, I have seen that one of the greatest roadblocks to their success is a failure to truly get the most possible value from their talent. I am extremely impressed with this book and have recommended it to many of my clients. The authors lay out a superb blueprint, with lots of tools and examples, for creating an idea-driven organization. This is one of those rare must-read books.

John Spence, author ofAwesomely Simple"

"The Idea-Driven Organization "is so reasonable that the magnitude of its change message is easy to miss. The richness of the examples from all over the world make it fun to read, and the authors convincingly demonstrate the power of incorporating frontline thinking into your organization.

Marshall Goldsmith, author of the "New York "Times bestsellers "Mojo" and "What Got You Here Won t Get You There"

" "As leaders, we need to create an environment that effectively draws employee ideas out and empowers implementation." The Idea-Driven Organization "provides a practical map on how to get there.

Jeff Nagel, CEO, NBTY Inc.

Robinson and Schroeder have written a manifesto that might very well spark a revolution. They show us how the ideas generated by the knowledge and creativity of frontline employees can help any organization, large or small, public or private, become more efficient, more productive, more innovative. I say let the revolution begin!

Stan Rosenberg, Massachusetts Senate Majority Leader

All outcomes measures are influenced by one critical factor: the number of employee ideas implemented by the frontline employees themselves. Alan Robinson and Dean Schroeder present research findings in many companies and industries that clearly confirm this but also explain how great leaders make it happen.

John Toussaint, former CEO, ThedaCare, and author of "On the Mend "and "Potent Medicine"

The idea-driven organization is one that steadfastly listens to its people to ensure the organization remains safe, responsible, productive, and continuously improving. Robinson and Schroeder provide an insightful guide for leaders who are vested in engaging the minds of their frontline employees.

Kevin S. Crutchfield, Chairman and CEO, Alpha Natural Resources

No one has captured the rationale and how-tos for achieving business results through frontline involvement as elegantly and convincingly as Schroeder and Robinson have. Learning how

"As leaders, we need to create an environment that effectively draws employee ideas out and empowers implementation. The Idea-Driven Organization provides a practical map on how to get there."

--Jeff Nagel, CEO, NBTY Inc.


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ISBN: 9781626561236

About the Hardcover

Publisher Berrett-Koehler Publishers
Publish date 03/31/2014
Pages 216
ISBN-13 9781626561236
ISBN-10 1626561230
Language English

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