Ignore Everybody: And 39 Other Keys to Creativity — Business Books in Bulk - 800-CEO-READ

Ignore Everybody: And 39 Other Keys to Creativity

    By Hugh Mac Leod
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, "Ignore Everyone," expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
*Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
*If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
*Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
*The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

NEWS: Evil Plans

Posted February 25, 2011, 2:39 PM with category of General Business
Creator of the hugely successful blog, Gaping Void, and author of the best-selling book Ignore Everybody, Hugh MacLeod has written a new book called Evil Plans: Having Fun on the Road to World Domination. Like his blog and previous book, Evil Plans is filled with the author's curious illustrations that make observations on false perceptions, personal barriers, and other self-imposed limitations as a way to recognize and avoid them. Both humorous and serious, MacLeod's work is based on personal experience and theoretical quests to find success in work and life. Read more

NEWS: What can you make?

Posted February 10, 2010, 4:40 PM with category of General Business
I just posted this question on Twitter and LinkedIn and got a lot of interesting responses. From paper snowflakes, to muffins, to cookies, to photos, to records; these are the things that first came to people's minds when considering the question. These things are what they like to make. Read more

NEWS: The 800-CEO-READ Business Book Awards of 2009

Posted December 15, 2009, 3:00 PM with category of General Business
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more

NEWS: Amazon's Best of 2009

Posted December 4, 2009, 6:11 PM with category of General Business
Amazon does an interesting thing every year, putting their best selling books in each genre on the same page as their editors' pick so you can easily compare the two. I am sure that, were I an author, I'd hope to see my name on the bestsellers list. It would mean that I had not only done well financially for the year but, more importantly, that my book had made it into the hands of more readers—my ideas into the minds of more people. Read more

JACK COVERT SELECTS: Podcast with Hugh MacLeod

Posted June 11, 2009, 6:02 PM with category of Marketing
Hugh MacLeod's book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. Read more


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ISBN: 9781591842590

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Language English
Pages 159
Published 06/2009
Publisher Portfolio

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