Indispensable: How to Become the Company That Your Customers Can't Live Without

By Joe Calloway, Calloway
A five-step strategy for turning a commodity into a necessity

When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.

Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace

With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.


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Indispensable: How to Become the Company That Your Customers Cant Live Without by Joe Calloway, John Wiley and Sons, 200 Pages, $24. 95 Hardcover, April 2005, ISBN 0471703087 I personally love and recommend books that start with a premise I completely buy from the get-go. In fact, I have stated that to anyone who will listen for years. Read more




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About the Hardcover

Publisher Wiley
Publish date 04/29/2005
Pages 240
ISBN-13 9780471703082
ISBN-10 0471703087
Language English

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