Innovation Prowess: Leadership Strategies for Accelerating Growth

By George S Day
A framework for achieving superior rates of organic growth
Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?
Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. Day shows managers how to set a growth strategy that is realistic while still stretching the organization; search for the best growth opportunities along the full spectrum of 14 growth pathways; aim their growth-seeking activities toward the creation of new customer value; learn to profit from the uncertainty of innovation by successfully assessing and containing risk; build the organizational muscle to implement an ambitious growth strategy; and move faster from ideas to impact.
With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year.
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"Profitable growth is a priority and challenge for top management. Innovation is critical to sustainable organic growth in organizations. Marketing leaders should and can play a key role in helping drive innovation and growth, and George Day's book is a little gem of insight and action for deploying successful growth strategies." --Dennis Dunlap, Chief Executive Officer, American Marketing Association "A very timely and practical book on accelerating growth through innovative thinking, and not just through innovation! As usual, George Day is masterful in articulating 14 different paths for organic growth through value creation and value capturing capabilities. They range from overcoming barriers to consumption, satisfying unmet needs to changing the business model of how you make money." --Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University "Read this book! I found ideas on every page on how to pursue growth and use innovative thinking to spot opportunities (through 14 pathways) and realize them through improving the company's culture, capabilities, and configuration." --Philip Kotler, Kellogg School of Management and author of "Winning at Innovation" and "Market Your Way to Growth" "George Day has captured a concept that is relevant for all companies trying to increase their organic growth rate. His key insight is that growth leaders have developed both discipline and ability. It is akin to having brain and brawn; you have to have both to stay ahead." --Vijay Govindarajan, Professor at Tuck at Dartmouth College, Coauthor of NYT and WSJ Bestseller "Reverse Innovation" "The book provides a valuable contribution to managing the fuzzy front end of product innovation - to deciding your innovation strategy, picking the most attractive areas to focus on, achieving competitive advantage via the right growth pathways, and driving new products to market. A must read for every executive interested in fo


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ISBN: 9781613630280

About the Paperback

Publisher Wharton Digital Press
Publish date 04/16/2013
Pages 138
ISBN-13 9781613630280
ISBN-10 161363028X
Language English

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