The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

By Thomas M Koulopoulos
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companya customer relationship, and carve out a path to global business success? Profiling dozens of todaya's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.




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About the Paperback

Publisher Not available
Publish date 06/01/2011
Pages 201
ISBN-13 9781857885798
ISBN-10 1857885791
Language English