Insanely Simple: The Obsession That Drives Apple's Success — Business Books in Bulk - 800-CEO-READ

Insanely Simple: The Obsession That Drives Apple's Success

    By Ken Segall
Simplicity isn t just a design principle at Apple it s a value that permeates every level of the organization. It s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple s resurrection, helping to create such critical marketing campaigns as Think Different and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you ll discover how companies that leverage this power can stand out from competitors and individuals who master it can become critical assets to their organizations."


"A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing."--"The Times "(London) "Gets inside Apple's branding and marketing to explain its directness and power."--"Financial Times" "Required reading."--"The Observer" "Ken Segall has literally captured lightning in a bottle. "Insanely Simple "reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential--and therefore most important."--Steve Hayden, legendary Apple creative director, author of the "1984" Super Bowl commercial


  Choose a format
  •   For use in United States   United-states-16

Price: $12.80/ea
LIST PRICE: $16.00

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $12.80 20%
25 - 99 $9.92 38%
100 - 249 $9.60 40%
250 - 499 $9.28 42%
500 - 999 $9.12 43%
ISBN: 9781591846215

Need 1000 or more?

Additional discounts may be available. Please call 1-800-236-7323 for more information.

You may also place an order online at the highlighted discount for any quantity over 500.
Publisher Portfolio
Publish date 04/01/2013
Pages 239
Availability Available
ISBN-10 1591846218
Language English

Interested in eBooks?Please read our brief introduction before purchasing.