Inside the Box: A Proven System of Creativity for Breakthrough Results

By Drew Boyd, Jacob Goldenberg
"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive).

The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It's a system that works!

"Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential" (Dan Ariely, author of Predictably Irrational).


JACK COVERT SELECTS: Jack Covert Selects - Inside the Box

Posted June 13, 2013, 2:04 PM with category of Management & Workplace Culture
Inside the Box: A Proven System of Creativity for Breakthrough Results by Drew Boyd and Jacob Goldenberg; Simon and Schuster, 257 pages, $28. 50, Hardcover, June 2013, ISBN 9781451659252 Inside the Box is counter-directive to the many business books published every year that strive to illuminate and teach creative thinking. Because there is a constant demand for new ideas in our fast-moving business climate, most books tend toward systematizing creativity in order to insure continued innovation within organizations. Read more


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ISBN: 9781451659290

About the Paperback

Publisher Simon & Schuster
Publish date 06/10/2014
Pages 257
ISBN-13 9781451659290
ISBN-10 1451659296
Language English

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