Inside the Mind of the Shopper: The Science of Retailing
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."
STAFF PICKS: International Best Sellers for June
Posted July 16, 2009, 3:01 PM with category of Management & Workplace CultureYes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year. Read more
JACK COVERT SELECTS: Author Week at Mixergy
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1 $36.99 9780137126859 No volume discount available.
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