Investing in Financial Research: A Decision-Making System for Better Results

By Cheryl Strauss Einhorn

Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky--even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision. This book gives you that how. Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method--a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement--and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life. The AREA Method provides you with: *Defined tasks that guide and focus your research on your vision of success; *A structure that isolates your sources, giving you insight into their perspectives, biases and incentives; *Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources; *Exercises to foster creativity and originality in your thinking; *A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.


"I have been lucky to witness Cheryl's work on her AREA method over the last few years. To me, it is a work of genius. Cheryl has literally broken the code on all aspects of critical thinking both left and right brain. Her work is for everyone from young to old. It is enduring and will evolve as more people adopt the AREA Method in their toolbox for thinking. Hats off!"

--Joseph Platt, Director at companies including CONSOL Energy and BlackRock Liquidity Funds, a Trustee at Blackrock Collateral Trust and a General Partner at Thorn Partners LP



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About the Paperback

Publisher Not available
Publish date 03/15/2019
Pages 252
ISBN-13 9781501732751
ISBN-10 1501732757
Language English

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