800-CEO-READ is closed until Monday, August 19th, when we will become Porchlight Book Company! Read the news here.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

By William Ammerman
Marketers are harnessing the enormous power of AI to drive unprecedented results
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns--all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift--while delivering the information and insight you need to stay ahead of the game.
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI.





    SHARE THIS
Embedicon
 
9781260441253
eBook

Shopping cart is not available

800-CEO-READ is currently closed, and not accepting new orders until Monday, August 19th. If you have questions about an existing order, please call 800-236-7323 or email customerservice@porchlight.com.

Price: $22.40/ea
LIST PRICE: $28.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $22.40 20%
25 - 99 $19.60 30%
100 - 499 $18.20 35%
500 - 999 $17.64 37%
ISBN: 9781260441253

About the Hardcover

Publisher McGraw-Hill Education
Publish date 06/13/2019
Pages 320
ISBN-13 9781260441253
ISBN-10 1260441253
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Categorized Under