It's Not How Good You Are, It's How Good You Want to Be
By Paul Arden
It s Not How Good You Are, It s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity all endeavors that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."
INTERVIEWS: Jeremy Gutsche on Business and Books
NEWS & OPINION: Paul Arden Passed Away at 67
NEWS & OPINION: It's All About The/Your Design
NEWS & OPINION: Brand Autopsy's Worthy and -less Reviews
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