It's Not How Good You Are, It's How Good You Want to Be

By Paul Arden

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.



INTERVIEWS: Jeremy Gutsche on Business and Books

Posted March 19, 2015, 9:00 AM with category of Innovation & Creativity
Jeremy Gutsche, author of Better and Faster, talks about the books that have influenced him and what he's reading now. Read more

NEWS & OPINION: Paul Arden Passed Away at 67

Posted April 7, 2008, 2:44 PM with category of Management & Workplace Culture
Paul Arden, famous for his 14 years of creativity at Saatchi & Saatchi, passed away last week. He shared his passion and made his impression on the book world with two titles: A telling profile of the bestselling author from Creativity-Online: "Paul Arden was one of the most exceptional creative directors I've known, with an individualism and passion for perfection that resulted in some of the best advertising of the 80s and 90s," said Anthony Simonds Gooding, chairman of U. K. Read more

NEWS & OPINION: It's All About The/Your Design

Posted July 14, 2006, 1:51 PM with category of Publishing Industry
Last month, Fast Company ran an article called Design Lite which talked about the proliferation of business "picture books". We have written about most of the books in the article included Unstuck, Change The Way You See Everything, and It's Not How Good You Are, It's How Good You Want to Be (we generally like them). The book I was not familiar with was Design Your Self by designer Karim Rashid. Read more

NEWS & OPINION: Brand Autopsy's Worthy and -less Reviews

Posted June 1, 2004, 5:08 PM with category of Innovation & Creativity
Today, our friend John at Brand Autopsy posted Worthy Reads and Worthless Reads II. His books include: Its Not How Good You Are, Its How Good You Want to Be by Paul Arden How to Make Big Money in your Small Business by Jeffrey J. Read more


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ISBN: 9780714843377

About the Paperback

Publisher Phaidon Press
Publish date 06/01/2003
Pages 128
ISBN-13 9780714843377
ISBN-10 0714843377
Language English

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