It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose — Bulk Books — Business Books in Bulk — 800-CEO-READ

It's Not What You Sell, It's What You Stand for: Why Every Extraordinary Business Is Driven by Purpose

By Roy M Spence, Roy M Spence, JR.
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.

As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.

These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.



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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose by Roy M. Spence, Jr. with Haley Rushing, Portfolio, 318 Pages, $25. Read more





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ISBN: 9781591844471

About the Paperback

Publisher Portfolio
Publish date 10/25/2011
Pages 315
Availability Available
ISBN-13 9781591844471
ISBN-10 1591844479
Language English

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