Jock Talk: 5 Communications Principles for Leaders as Exemplified by Legends of the Sports World
With sharp wit and even sharper insight, "Jock Talk "candidly examines the cautionary tales and shining success stories of athletes' on-camera personalities and performances. The lessons learned are the foundation for five key communication principles that will help you find your own voice and communicate effectively--and memorably. Many athletes approach a microphone more often than FORTUNE 500 CEOs, and, in some cases, the president of the United States. In moments of glory, and in the torment of their defeat, athletes sometimes act as both role models and an exemplar of what-not-to-do when speaking publicly. In "Jock Talk," Ms. Levine points out, in a pithy and poignant way, what executives can learn from these athletes. "Jock Talk" offers a no-nonsense approach to establishing a credible, likable, and memorable tone and speaking style. This book focuses on 5 key principles of communications: audience-centricity, transparency, graciousness, brevity, and preparedness. "Jock Talk" can help anyone successfully communicate with their audience. It is perfect for C-suite executives, managers, salespeople, and leaders of every sort. Success is in the eye of the beholder . . . your audience. Learn how to achieve a new level of success in everyone's eyes.
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About the Hardcover
|Publisher||Greenleaf Book Group Press|
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