Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

By Navi Radjou, Jaideep Prabhu, Simone Ahuja

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."
--The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
  • Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation
  • The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations.


JACK COVERT SELECTS: Frugal Innovation: How to Do More With Less by Navi Radjou & Jaideep Prabhu

Posted February 19, 2015, 9:00 AM with category of Innovation & Creativity
PublicAffairs and The Economist team up with two brilliant authors to show us how to create more value with the increasingly limited resources available to us. Read more

NEWS & OPINION: Jugaad Innovation

Posted April 5, 2012, 8:56 PM with category of Management & Workplace Culture
Innovation continues to be a concern for Western business, as manufacturing struggles and local movements continue to push toward supporting regional companies and products. The issue lies in how either of those efforts can gain more leverage by innovating processes and products. Navi Radjou, Jaideep Parabhu and Simone Ahuja encourage companies to discover new innovation practices by looking East, in their book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Read more



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About the Hardcover

Publisher Jossey-Bass
Publish date 04/10/2012
Pages 288
ISBN-13 9781118249741
ISBN-10 1118249747
Language English