Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
By Pat Fallon, Fred Senn
Pat Fallon is not the first ad man to say 'the measure of an advertising campaign's success is not whether it wins awards but whether it increases the client's bottom-line'. Using a selection of ad stories, this text explains how to find the insight that leads to a results-driven creative solution.
NEWS & OPINION: Our valentine to you...
Posted February 14, 2007, 5:56 PM with category of Management & Workplace CultureHappy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds. Read more
NEWS & OPINION: AdvertisingAge's "10 Books You Should Have Read"
Posted December 21, 2006, 8:35 PM with category of Management & Workplace Culture1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds 2. Branding Iron: Branding Lessons from the Meltdown of the U. Read more
NEWS & OPINION: BusinessWeek's Best Book on Innovation - 2006
Posted December 8, 2006, 3:21 PM with category of Management & Workplace CultureBusinessWeek has a list of their 2006 favorites for innovation. They are a little liberal with their definition of 2006. A couple of these titles are not even out yet. Read more
NEWS & OPINION: Learn from Nine Minds on Marketing
Posted October 18, 2006, 1:46 PM with category of Marketing & SalesTheres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Read more
JACK COVERT SELECTS: Jack Covert Selects: Juicing the Orange
Posted July 6, 2006, 2:02 PM with category of Management & Workplace CultureJuicing the Orange: How to Turn Creativity into a Powerful Business Advantage By Pat Fallon and Fred Stenn, Harvard Business School Press, 200 pages, $26. 95 hardcover, August 2006, ISBN 1591399270. Just hearing the word advertising makes me cringe. Read more
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