Just Start: Take Action, Embrace Uncertainty, Create the Future

By Leonard A Schlesinger, Charles F Kiefer
In a world where you can no longer plan or predict your way to success, what is the best way to achieve your goals? It’s a daunting question, but today—when change seems to be the only constant—it’s one that everyone, from entrepreneurs and managers to newly minted grads, must resolve.

The simple answer, say the authors of Just Start: you must act. And then go from there.

Written by a trio of seasoned business leaders—Babson College President Leonard Schlesinger, organization learning expert Charles Kiefer, and veteran journalist and author Paul B. Brown—Just Start draws both from academic research and proven practices in organizations to lay out a simple yet reliable method for moving forward on anything when you are faced with volatility. The key, say the authors, is not only to think differently (much like an entrepreneur would), but to then put that thinking into immediate action to see if you are right. They also explain how “smart steps” can help move you forward on your path of acting, learning from that action, and building off that learning to create a productive cycle of iteration.

Building on an earlier version of the idea embraced by thousands of people to date, Just Start is a proven method to help you achieve your goals—whether you are starting a new project at the office, starting your own company, or starting a new career.


NEWS & OPINION: 2012 800-CEO-READ Business Book Awards Shortlist: Small Biz/Entrepreneurship

Posted December 12, 2012, 5:59 PM with category of Management & Workplace Culture
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. Read more



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Price: $24.00/ea
LIST PRICE: $30.00

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ISBN: 9781422143612

About the Hardcover

Publisher Harvard Business School Press
Publish date 03/20/2012
Pages 224
ISBN-13 9781422143612
ISBN-10 1422143619
Language English