The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)

By Jeetendr Sehdev

How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls -the best in the business, - tackles these questions head-on.

Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch.

The Kim Kardashian Principle reveals the people, products, and brands that do it best-from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk-and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive-and how to make sure yours is one of them.



    REVIEW QUOTES

"The best in the business." --Variety

"Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where PewDiePie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff!" --Us Weekly

"The love child of TMZ and The Economist." --David Geha, Senior Producer, Extra

"Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves."--Jennifer Prince, Head of Entertainment Sales, Twitter

"A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard

"More than a marketing bible... Jeetendr's KKP is a movement!" --Kelly Mullen, Head of U-Entertainment, Unilever "A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment!" --Brian Stolz, Chief People Officer, Activision Blizzard




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ISBN: 9781250107527

About the Hardcover

Publisher St. Martin's Press
Publish date 03/20/2017
Pages 256
ISBN-13 9781250107527
ISBN-10 1250107520
Language English

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