Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who'sNext
By La Reid, L A Reid, La Reid, Antonio Reid
From the man who changed music, here are the stories behind the songs.
Over the last three decades, one legendary music producer and record man has transformed the business, discovering and producing some of the greatest acts in pop music history, including Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Mariah Carey, Pink, Justin Bieber, and Usher. At the helm of four celebrated and innovative music labels
LaFace, Arista, Island Def Jam, and Epic LA Reid set his sights on finding one massive star after the next, and then worked behind the soundboard to create some of the most memorable and unforgettable hits of the last two generations.
Now, for the first time, he tells his story, taking fans behind the scenes of his rise to record business stardom. In Sing to Me, Reid chronicles the fascinating journey from his small-town R&B roots in Cincinnati, Ohio, to his fame as a Grammy Award winning producer to his gig as a judge on the hit reality show The X Factor. With fascinating insight into his process of scouting new talent, Reid also offers a detailed look at his involvement with the countless artists he s mentored into legends from the beginning of their meteoric rises to that critical moment when he knew they would be the next big thing.
What emerges is a captivating portrait of the inner workings of the pop music machine, and the story of a man climbing to the top on passion and raw talent alone. Beautifully designed and jam-packed with photos, Sing to Me showcases Reid s trademark musical vision, revealing a multifaceted genius who continues to shape our culture to this day.
I always know in a few seconds.There are very few people who can pass anaudition. I usually know when they walk inthe room before they open their mouth evenif they open their mouth only to speak andnot sing. I ve already made up my mind.The last few minutes is just me being kind tothem. I ve been told I m rude in auditions, but I m not. I might not look up from mycomputer, but I pay attention. I never tellanybody what I think, unless I m blownaway. I like the theater of leaving it hanging, so that when you do deliver the news, youcreate a life-changing moment.
from SING TO ME"
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