L.L. Bean: The Making of an American Icon

By Leon Gorman
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.


JACK COVERT SELECTS: Jack Covert Selects: L.L. Bean: The Making of an American Legend

Posted October 12, 2006, 1:05 PM with category of Management & Workplace Culture
L. L. Bean: The Making of an American Icon by Leon Gorman, Harvard Business School Press, 280 Pages, $26. Read more

NEWS & OPINION: Bios Redux

Posted October 11, 2006, 2:29 PM with category of Management & Workplace Culture
As Todd noted, it's quite a busy season for business biographies. To which I'd add the following promising titles: The Man That Time Forgot, a biography of Time magazine co-founder Briton Haddon, by Isaiah Wilner, has been generating boffo reviews. Wilner tells the story of the charismatic innovator Haddon, who pioneered Time's distinctive writing style and worldview, yet died young, enabling Henry Luce to eventually become known as the magazines creator. Read more

NEW RELEASES: Business Books: Fall 2006 Preview

Posted August 31, 2006, 3:45 PM with category of Personal Development & Human Behavior
I am starting to get asked what the big books for the fall are, so I thought I should get a list up here. As always, there is something for everyone. September A Leader's Legacy by James Kouzes and Barry Posner (Jossey-Bass) - This is a follow-on to the best-seller The Leadership Challenge; alot of people like Kouzes and Posner's take on leadership. Read more


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Price: $26.95/ea

1 $26.95 9781578511839 No volume discount available.

About the Hardcover

Publisher Harvard Business School Press
Publish date 09/26/2006
Pages 304
ISBN-13 9781578511839
ISBN-10 1578511836
Language English

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