Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise
Because one size does not fit all. From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad--and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout: - A small arts college destabilized by top-down rules designed for a predictable and dependable company - A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices - A software giant brought to its knees by prioritizing profits over innovation Insightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills--and stop them at their source.
NEWS & OPINION: Inside the Longlist: The Best Leadership & Strategy Books of 2017
Posted November 8, 2017, 11:00 AM with category of Leadership & StrategyOur General Manager Sally Haldorson led our search for the five best books on leadership and strategy published in 2017, and discusses here those we chose in the end. Read more
NEWS & OPINION: The 2017 800-CEO-READ Business Book Awards Longlist
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EDITOR'S CHOICE: Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise
Posted July 27, 2017, 3:03 PM with category of Innovation & CreativityWilliam Schneider can help you ensure that your enterprise is a living system that is “continually adapting, learning, and developing.” Read more
NEW RELEASES: Business Books to Watch in July
Posted July 5, 2017, 11:15 AMTen books that the staff at 800-CEO-READ will be digging into in July. Read more
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