Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
By Paul Smith
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: - Define culture and values - Engender creativity and innovation - Foster collaboration and build relationships - Provide coaching and feedback - Lead change - And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
NEW RELEASES: Business Books to Watch in September
Posted September 2, 2016, 10:30 AM with category of Publishing IndustryThese are just some of the great business books being released in September. Read more
NEWS & OPINION: Lead with a Story
Posted August 16, 2012, 8:11 PM with category of Management & Workplace CultureOver on KnowledgeBlocks we recently published an exploration on storytelling called Great Leaders Tell Good Stories. The overall message is that good stories aren't the sole property of the marketing or communications department, and anyone can master some basic storytelling techniques that will help leaders earn trust, excite enthusiasm, convey authenticity. While valuable, storytelling can be controversial. Read more
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