The Leader's Edge: Using Personal Branding to Drive Performance and Profit
Your brand consists of a complex set of characteristics and dynamics that play out in thousands of scenarios each workday. "The Leader's Edge" provides a clear, practical framework that will allow you to understand what your brand is, how it plays out every day, and how you can seize control of it to positively impact your career choices. Author Susan Hodgkinson presents a proprietary, result-based methodology, the 5 P's of Leadership Brandsm, which has been used in coaching and leadership development programs for thousands of professionals, from the Fortune 50 to significant nonprofit organizations.
Hodgkinson's proven methods have enabled thousands of successful people to increase their authority, their significance to their organizations, and ultimately, their control over their professional destiny. Everyone has a brand at work, and it has everything to do with your ability to succeed. "The Leader's Edge" will help you determine what your brand is and how to manage it for ultimate success.
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