Leading Digital: Turning Technology Into Business Transformation

By George Westerman, Didier Bonnet, Andrew Mc Afee
Become a Digital Master--No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn:

- How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.


NEW RELEASES: Books to Watch: October 2014

Posted October 2, 2014, 8:14 PM with category of Management & Workplace Culture
Fall is in full swing, and the list of excellent books is a mile high. Whether you're in need of something on big-picture strategy or personal improvement, the options are many. Here are a few that are on our radar for October. Read more


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ISBN: 9781625272478

About the Hardcover

Publisher Harvard Business School Press
Publish date 10/14/2014
Pages 256
ISBN-13 9781625272478
ISBN-10 1625272472
Language English

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