Leading Transformation: How to Take Charge of Your Company's Future
New Tools to Overcome the Human Barriers to Change
Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change--responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them?
This book reveals a radical new method for doing just that.
Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.
Divided into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there.
Showing how these tools have been used successfully by companies such as Lowe's, Walmart, Pepsi, IKEA, Google, Microsoft, and others, the process revealed in this book gives leaders the means to transcend the human barriers that block change and lead their organizations confidently into the future.
NEW RELEASES: Business Books to Watch in November 2018
Shopping cart is not available
800-CEO-READ is currently closed, and not accepting new orders until Monday, August 19th. If you have questions about an existing order, please call 800-236-7323 or email email@example.com.
Bulk Hardcover Non-returnable Discounts
|1 - 24||$25.60||20%|
|25 - 99||$22.40||30%|
|100 - 499||$20.80||35%|
|500 - 999||$20.16||37%|
About the Hardcover
|Publisher||Harvard Business Review Press|
Need 1000 or more?
Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.