Leading with Noble Purpose: How to Create a Tribe of True Believers

By Lisa Earle Mc Leod
Profit doesn't drive purpose. Purpose drives profit.

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset--their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

  • Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
  • Reframe your approach to metrics so that they accelerate performance
  • Create a tribe of True Believers who drive revenue and do honorable work

People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.





    SHARE THIS
Embedicon
 
9781119119807
eBook

  Choose a format

Price: $19.20/ea
LIST PRICE: $24.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $19.20 20%
25 - 99 $16.80 30%
100 - 499 $15.60 35%
500 - 999 $15.12 37%
ISBN: 9781119119807

About the Hardcover

Publisher Wiley
Publish date 02/23/2016
Pages 256
ISBN-13 9781119119807
ISBN-10 1119119804
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.