Lessons from the Road: Musicians as Business Leaders
It's tough to measure success for something that doesn't exist yet The language of music meets the language of business in this unorthodox examination of the influences and impact that creativity, improvisation, and collaboration have within an organization. Using interviews with successful business people who also were (or still are) professional musicians, musician/ad tech thought-leader Todd Pasternack takes readers through Lessons From The Road: Musicians As Business Leaders using real-world stories "from the road" to help today's business leaders find fresh ideas to bring back to their organizations to create innovative products and solutions, build stronger teams, and more quickly connect dots in unexpected and valuable ways. Featuring Interviews with:
Rob Avery, Scala, Digitas Health and bass player for Boysetsfire Jimmy Chamberlin, CEO of Blue J Strategies and drummer for the Smashing Pumpkins Reid Genauer, CMO at Magisto and guitar and vocals for Assembly of Dust Anurag Gulati, Uber, Facebook, studio owner and engineer Cat Kolodij, Progressive Insurance, guitar and vocals for Working Michael Lowenstern, R/GA, bass clarinet Naomi Margolin, Armada Global, vocalist with Sam Moore and Mark Newman Band Glenn Rosenstein, Wealthpoint Financial Group, record label president and record producer Derek Richmond, Prettybird, guitarist Al Schnier, guitar and vocals for moe.
"Music works. It connects us, inspires us and makes change happen. Todd Pasternack demonstrates that the very passions and skills that musicians use to create magic work in the office as well." --Seth Godin, Author of Linchpin "If the conventional business gurus are failing you, maybe it's time to listen to a different drummer. Literally. Todd Pasternack and the musicians he plays with in this book will open your mind and your ears to great business solutions." --Rob Schwartz, CEO at TBWA\\Chiat\\Day NY
Rob Avery (Contribution by), Jimmy Chamberlin (Contribution by), Reid Genauer (Contribution by), Anurag Gulati (Contribution by), Cat Kolodij (Contribution by), Michael Lowenstern (Contribution by), Naomi Margolin (Contribution by), Glenn Rosenstein (Contribution by), Derek Richmond (Contribution by), Al Schnier (Contribution by)
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