Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

By Yvon Chouinard
In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis."--From the Foreword by Naomi Klein, bestselling author of This Changes Everything



Posted October 29, 2014, 4:30 AM with category of Leadership & Strategy
Being a conscious capitalist is hard work. But it pays off in the end, and those values show through ... Read more

NEWS & OPINION: How Did They Do It?

Posted August 5, 2011, 2:06 PM with category of Management & Workplace Culture
In our The 100 Best Business Books of All Time, we included a chapter of recommended biographies. Jack has always championed the form as a valid way to learn valuable business lessons, not just as good entertainment. In the opening of the chapter, we explained: How did they do it? Read more

NEWS & OPINION: Inc. Magazine's 30th Anniversary Book Recommendations

Posted April 8, 2009, 8:03 PM with category of Management & Workplace Culture
Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read. Here is the list in its entirety: Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996) The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004) The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. Read more

NEWS & OPINION: Patagonia on increased transportation costs

Posted September 22, 2006, 5:28 PM with category of Management & Workplace Culture
At Patagonia we have started to prepare for what we think will become a more locally based economy. The global economy based on cheap transportation is unsustainable. Our present mode of production includes buying organic cotton in Turkey, shipping the bales to Thailand to be processed into fabric, shipping the fabric to Texas to be cut and then to Mexico to be sewn and then onto our warehouse in Reno and then to our stores and dealers and finally to our customers' homes. Read more

NEWS & OPINION: Preface to Let My People Go Surfing -- 2006 edition

Posted September 22, 2006, 5:22 PM with category of Management & Workplace Culture
Preface to 2006 Edition LET MY PEOPLE GO SURFING Since the publication of this book in October 2005, a lot has happened in the world and at Patagonia, Inc. The general public is becoming increasingly aware that our planet is getting warmer through our own doing. And yet -- despite the plethora of books, articles, films and even military men saying that global warming is the single biggest threat to the security of mankind -- governments, businesses and you and me continue to refuse to take meaningful steps to reverse the problem. Read more



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ISBN: 9780143037835

About the Paperback

Publisher Penguin Books
Publish date 09/01/2006
Pages 260
ISBN-13 9780143037835
ISBN-10 0143037838
Language English

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