The Little Black Book of Innovation: How It Works, How to Do It

By Scott D Anthony
Innovation may be the hottest discipline around todayin business circles and beyond. And for good reason. Innovation transforms companies and markets. It s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.
No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation s vital role in organizational success and personal growth.
This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation s key steps:
Finding insight
Generating ideas
Building businesses
Strengthening innovation prowess in your workforce and organization
With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses."


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NEWS & OPINION: The Little Black Book of Innovation

Posted December 27, 2011, 5:59 PM with category of Management & Workplace Culture
What a better time to think about innovation than the start of a new year? As we attempt to make this year more successful and fulfilled than the previous, we think about new ways to do what we do, ways to refine our efforts, and ultimately, grow as individuals. Innovation might be the way to achieve those things, but the problem is that we're often not sure exactly what innovation even means, let alone how to practice it. Read more




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ISBN: 9781422171721

About the Hardcover

Publisher Harvard Business School Press
Publish date 12/27/2011
Pages 283
ISBN-13 9781422171721
ISBN-10 1422171728
Language English