Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day — Business Books in Bulk - 800-CEO-READ

Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

    By Paul Kurnit, Steve Lance
A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.
The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.
Filled with easy-to-follow advice for businesses large and small, "The Little Blue Book of Marketing" is a powerful tool in a small package.

NEWS: The Portfolio Catalog & Business Beat

Posted November 6, 2009, 3:43 PM with category of General Business
Being the publisher of The 100 Best Business Books of All Time, we're obviously fond of the folks at Portfolio. Beyond the personal connection, though, we feel they have consistently put out some of most intriguing books in the business genre over the past decade, and continue to do so. The list below contains the titles coming out of that publishing house in hardcover before year end. Read more


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  •   For use in United States   United-states-16

Price: $17.56/ea
LIST PRICE: $21.95

Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $17.56 20%
25 - 99 $13.61 38%
100 - 249 $13.17 40%
250 - 499 $12.73 42%
500 - 999 $12.51 43%
ISBN: 9781591843054

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Language English
Pages 273
Published 12/2009
Publisher Portfolio

Interested in eBooks?Please read our brief introduction before purchasing.

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