Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns — Business Books in Bulk - 800-CEO-READ

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

    By John C Bogle, JR

"There are a few investment managers, of course, who are very good - though in the short run, it's difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors - large and small - should instead read Jack Bogle's "The Little Book of Common Sense Investing."" - Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter. Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner's game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser's game. Common sense tells us--and history confirms--that the simplest and most efficient investment strategy is to buy and hold all of the nation's publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the "only" investment that guarantees you with your fair share of stock market returns.

To learn how to make index investing work for you, there's no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle--founder of the Vanguard Group and creator of the world's first index mutual fund--has relied primarily on index investing to help Vanguard's clients build substantial wealth. Now, with "The Little Book of Common Sense Investing, " he wants to help you do the same.

Filled with in-depth insights and practical advice, "The Little Book of Common Sense Investing" will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it's all about common sense.

With "The Little Book of Common Sense Investing" as your guide, you'll discover how to make investing a winner's game: Why business reality--dividend yields and earnings growth--is more important than market expectations How to overcome the powerful impact of investment costs, taxes, and inflation How the magic of compounding returns is overwhelmed by the tyranny of compounding costs What expert investors and brilliant academics--from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel--have to say about index investing And much more

You'll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That's what index investing is all about. And that's what this book is all about.

John C. Bogle is the founder and former chairman of The Vanguard""Group, the pioneer--and world's largest--no-load mutual fund company. One of the towering business leaders of this or any generation, Bogle has also written three books on successful investing, including "John Bogle on Investing: The First 50 Years", "Bogle on Mutual Funds", and "Common Sense on Mutual Funds".


NEWS: Warren Buffett Picks

Posted May 29, 2008, 6:52 PM with category of General Business
Ryan over at Business Pundit posted on 10 investing titles that Warren Buffett recommends. Details over here. The list of the 10: Take on the Street The Little Book of Common Sense Investing Benjamin Graham on Value Investing The Theory on Investment Value Where are the Customers' Yachts? Read more

NEWS: Another List

Posted December 13, 2007, 9:36 PM with category of General Business
Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were. Read more

NEWS: John C. Bogle is the Man

Posted March 20, 2007, 4:24 PM with category of General Business
While this blog rarely covers personal finance books, I think that any time Jack Bogle puts pen to paper folks should take notice. His new book, The Little Book of Common Sense Investing, is another dose of refreshing common sense from the guy who created index funds as we know them today. Not to spoil anything, but there’s simply no great secrets revealed in this book. Read more


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ISBN 9780470102107
Language English
Pages 216
Publish Date 03/01/2007
Published 03/01/2007
Publisher John Wiley & Sons

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