The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
JACK COVERT SELECTS: Jack Covert Selects - Makers
Posted October 11, 2012, 6:26 PM with category of Management & Workplace Culture
Makers: The New Industrial Revolution by Chris Anderson, Crown Business, 257 pages, $26. 00, Hardcover, October 2012, ISBN 9780307720955
The Industrial Revolution began in the middle of the 18th century, and has provided an increasingly stable economy ever since. Innovations in mining, transportation, agriculture, manufacturing, and technology provided jobs and contributed toward a better quality of life around the world.
NEWS & OPINION: Jeff Hayzlett's Business Library
Posted April 27, 2010, 6:35 PM with category of Management & Workplace Culture
If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May.
NEWS & OPINION: In the Books - Off to the Printers VIII
Posted January 8, 2010, 5:36 PM with category of Management & Workplace Culture
I wrote the following article for our first issue of In the Books, released two short years ago, but it seems unbelievably quaint now. Though it has mostly died down, the rise of Web 2. 0 and the effects it would have on our culture and the creative economy was a huge debate two years ago.
NEWS & OPINION: 800-CEO-READ's Decade-in-Review
Posted December 31, 2009, 9:45 PM with category of Management & Workplace Culture
It's an admittedly worn device to use the alphabet to organize one's thoughts, but when reflecting over the past decade and trying to distill the most notable events and objects that affected our company and also the publishing industry and business sector into a brief blog post, I found such a device to be quite helpful. As Jack put it when we initially discussed writing a decade-in-review post, not only is it like opening a can of worms, it seems like whenever one harkens back to the Millenium, one can't help but get sidetracked into thoughts about 9/11. But of course there were many more ups and downs that we've all been a victim and/or a participant in, and this list is an attempt to do that chaos a little bit of justice.
NEWS & OPINION: Improve Knowledge Rentention: Brown Paper Bag Mind Map
Posted June 16, 2009, 1:26 PM with category of Management & Workplace Culture
Check out this awesome mindmap of Made To Stick.
Sean at StickyBusinessBooks. com also has a paper bag mindmap for Chris Anderson's The Long Tail.