NEWS & OPINION: A New Ad Book Classic?
Posted November 14, 2005, 3:58 AM with category of Marketing & Sales
Adweek is asking in their front page poll "Which of the following new books has the best chance at becoming the next Confessions of an Advertising Man by David Ogilvy? "
Your choices are:
Often Wrong, Never In Doubt by Donny Duetsch (I think you know where we stand)
Disruption by Jean-Marie Dru (this is a Tom Peters favorite)
Then We Set His Hair On Fire by Phil Dusenberry (liked it alot)
Purple Cow by Seth Godin (a classic)
Life After The 30-Second Spot by Joe Jaffe (review copy in mail)
Lovemarks by Kevin Roberts (lots of pretty pictures)
None of the Above (the correct answer)
NEWS & OPINION: The Play List
Posted October 27, 2005, 8:06 PM with category of Management & Workplace Culture
I found a gem locked away in my email this morning. Our friend Kevin Carroll sent me a list of the books he gives out at his seminars. It is a great list.
NEWS & OPINION: The Next Battle in Marketing Thought
Posted December 2, 2004, 1:50 PM with category of Marketing & Sales
The discussion (and I use that term loosely) of Lovemarks continues.
Hugh at Gaping Void has a post on the Cluetrain folks chiming in. Johnnie Moore also has a post with additional links.
NEWS & OPINION: It only gets better.
Posted November 20, 2004, 11:09 AM with category of Marketing & Sales
Johnnie Moore has had alot to say about Kevin Roberts' Lovemarks.
This tops it all. Johnnie is having a beer with the Lovemarks production team.
NEWS & OPINION: Moore Lovemarks
Posted November 16, 2004, 10:13 AM with category of Marketing & Sales
Johnnie Moore has some more to say about Kevin Roberts and Lovemarks.
It seems Johnnie found a Roberts interview while visiting New Zealand and he takes you through the interview point by point.